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Businesses and Websites

Today most businesses will have a website but the effectiveness of that website is dependent on two factors, its appearance and ability to be easily navigated and secondly, its visibility online. Where ever you live a Calgary SEO specialist will be able to help you with both of these things as although a Calgary SEO may specialize in helping businesses located in or around Calgary, like most SEO specialists, they can assist others as SEO differs only slightly from one location to another.

SEO is the common term used for Search Engine Optimization which is a set of strategies which are employed to make a website more visible on the internet. The most commonly used SEO strategy is the use of keywords in order to ensure that a website is visited when a relevant search is made. When an internet search is requested, the search engine produces a list probably containing hundreds of different websites which match the search request and so a vast majority of those websites will not be looked at, only the first few. The keywords, specifically designed to attract the search engine’s attention whilst conducting a search, will ensure that the website they are used on will appear near, if not at the top, of any search result list. This obviously provides any website which uses keywords a far better chance of being seen more often than a site which has no keywords.

Another SEO strategy is called back linking and back linking is the attaching of a link to your website on a different website, known as a host site. What this link does is encourage visitors to the hoist site to also visit your website, increasing the number of visitors your website receives.

A website’s efficiency at drawing in more customers for a business though is also dependent, as mentioned, on the quality of the site and its ability to be navigated easily and SEO specialists can also assist with this. They will ensure that the website has a design which seems to appeal to most internet users, not deterring them as soon as they reach. They will also ensure that the content of the site is of high quality with no grammar or spelling errors, making it easy to read. The easy navigation through a website’s pages is achieved by placing an easy to understand site map on the site’s home page. The site map will allow visitors to quickly find the exact information they want, wasting no time sifting from page to page.

60% of business through websites is conducted by return visitors to particular websites and so to encourage repeat visitors to your website, change or update the content on a regular basis, making it interesting but at the same time, maintaining its high quality content.

Today a website is a business’s main marketing tool and so most successful businesses can place their success, to some degree, on the effectiveness of their website and so it is worthwhile investing some time and money making it good.

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